About Profit & Honor



From Our Founder

In His Own Words

“Business and the Bible go hand in hand. Most business owners don’t know it but putting God at the center of your business brings dynamic results. I want more people to prosper in their business- not by neglecting God’s guidance for business, but by embracing it. That’s why I created Profit & Honor.

Go ahead, test this theory for yourself. Join our community at Profit & Honor!”


Neal Rice, Business Attorney and Entrepreneur

For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.” (Ephesians 2. 10)

Neal Rice is a seasoned business attorney and entrepreneur. He helps Christian business leaders align their faith and work to create God-honoring business success.

A former military officer, Neal led an infantry platoon in Baghdad during the Iraq War, then graduated law school with honors and started his own business. He served as President of The Rice Law Firm, LLC, a premier business law firm in Lancaster County, Pennsylvania. Neal is now a partner at Legacy Law, PLLC, where he and his team guide business owners in organizational development, succession planning, and estate and charitable gift planning.

Neal has advised hundreds of business owners on how to start and build their own businesses.  He founded Profit & Honor to help Christians dynamically align their business with their faith.

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters. (Colossians 3.23)


At Profit & Honor, we have one clear goal: Help you align your faith and work to create God-honoring business success.

We are a resource for small business owners who integrate their faith into the marketplace in a meaningful way. If you’re looking to grow your business, experience fulfillment, and impact your community, you’re in the right place.

“We were at a challenging crossroads with our businesses and didn’t know how to grapple with it
all. From our very first interaction with Neal we were absolutely blown away. He genuinely cared not just about our business, but about us. We are so thankful that in the fast-paced business world there are people like Neal who truly want to see others succeed.”

Kent and Ashley Mast

Kent Mast Photo & Video, LLC and The Mast Collective

“We have worked with Neal Rice on multiple business transactions. His practical advice, clear communication, and character-driven approach have helped us to simplify our business lives while growing our profitability.  He has proven himself to be knowledgeable honest and trustworthy.  Neal is an asset to our businesses.”

Joel and Sara Bare

Joel Bare Woodworking, LLC and Past Presidents/Owners of New Holland Coffee Company, LLC

“We recently needed guidance and direction while purchasing another insurance agency to help our firm grow.  Neal Rice has been invaluable in helping us consider various outcomes and safely steering us away from business pitfalls.  I’m glad to have Neal on my team – he has proven to be a great advisor to me.”

Tom Davenport

President, Blue Marsh Insurance Inc.

Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. (Galatians 6.9)